The era of electronic social networks gave marketers an unprecedented opportunity to communicate with their friends. Currently, billions of people using digital channels, such as Instagram, Youtube, Facebook, TikTok, Pinterest, LinkedIn, and many more each day have created an opportunity for business growth and improving digital marketing campaigns.

So, businesses that want to succeed in marketing over social media have to adopt the distinct channels and targets that each social media platform offers. Tailoring their content to platform standards helps marketers stay in line with best practices, increase levels of engagement and maximise reach for their brands. For instance, Instagram’s image-based format is tailor-made for products that are visually appealing, such as food and items like Ikea’s bookcases. In contrast, Twitter’s short-form channel is an excellent source for real-time conversations and tapping into trending topics, which is why viral videos on YouTube and Facebook can be effectively shared on Twitter to generate more buzz and engagement.

Influencer marketing is a crucial strategy in digital and social media promotion. Collaborating with influencers, online creators with a significant following and a niche, is a great strategy for reaching new audiences: content added by influencers is perceived as authentic and it is often more multifaceted, making it more trustworthy and more engaging for the public. Influencer marketing is a powerful method for reaching potential customers, as well as significantly improving content efforts.

If you don’t use social media platforms and influencer marketing strategically, you can’t win the digital marketing game. This way, companies can build a solid online presence, achieve brand awareness, and achieve desired results.